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Success factor internationalisation
A well-implemented internationalisation strategy guarantees the long-term success of a company. The national markets are largely divided and the first steps abroad involves much more challenges than planned. A clear market development strategy is in its first steps. Success requires focus and the necessary management attention. We support you in 3 proven steps. Together we design the individual steps and their content according to the current needs in your company. Our consulting approach follows the idea of agile project management.
3 steps to success
Strategy
The selection of suitable target markets based on your corporate culture, the range of products and services, the business model and the financial and personnel resources of your company are the first step towards successful internationalisation. We identify where you are in the internationalisation strategy and define together the strategic goals. Some important criteria for the selection of target markets are:
- Market opportunities and market potential analysis.
- SWOT analysis in your main markets.
- Existing cultural competencies and existing resources in your company.
- Break-even plan for your investment in the foreign market.
- Partner network or branch.
Roadmap
On the basis of the developed or existing strategy, it is necessary to work out the details and to define a roadmap. Which countries and markets does your company want to start with? Which products you want to offer or which new products you need to develop for the target market? Often the successful market entry fails because of the fact that companies immediately jump from the strategy into the implementation. The preparation of the roadmap is therefore an important step in achieving your goals.
- Create roadmap for market entry.
- Set site selection.
- Define organisational structure including employee profiles.
- Define partner profile and search for sales channels.
- Products and services portfolio.
- Provide potential customer groups.
- Define Marketing Roadmap.
The step of roadmapping is often underestimated and companies start immediately with the implementation. With our agile approach to the project, we do not waste time implementing measures and in addition handle the complexity of the project and keep an eye on costs.
Implementation
This is the most important phase of market entry. The defined implementation plan meets some obstacles and you need a flexible and experienced reaction to them in order to find the right solution. We support you actively in every phase of the implementation and make our partner network available to you.
- Establish a subsidiary or find a sales channel.
- Find and train employees.
- Develop and structure customer and partner lists.
- Build a partner network.
- Define milestones to achieve the goal.
- Enter the market.
With our agile project approach, we ensure that the implementation takes place in small, fast steps, which makes the success quickly measurable.